Work / Case 003
Spirits brand film: Barrel race
[ Jack Daniel's — Concept for demonstration ]
A vertical concept film for a whiskey brand. One fast, readable action in dust and warm light, built to hold attention in a feed. The brand is used only to show our control of motion, material and light.
- Type
- Vertical film with sound
- Status
- Concept for demonstration
- Year
- 2026
What we did
[ 03 ]- [01]
A single action chosen to read in the first second of a vertical feed.
- [02]
Camera and pace planned before generation; sound cut to the movement.
- [03]
Finished as a 9:16 file, ready for Reels and Shorts.


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