ICEGO
What this is
Seven halls of finished work. Campaigns, product, motion. All of it built, none of it photographed.
Hall 01 · Editorial · Fashion · Accessories · 9 works
Fashion and accessory campaigns built end to end. No studio was booked, no flight was taken, no model was cast.
End of hall 01
Campaigns
Hall 02 · Consistency · Character · Series · 9 works
The same model, nine locations that do not exist. Identity holds across every frame, which is the part a brand is actually buying.
End of hall 02
One face, nine worlds
What a shoot costs, and what it costs here
A location, a crew and a day of light run to thousands. We spend that on the idea instead, and the frame keeps the same face in every world.
Hall 03 · Still life · Packshot · Series · 11 works
One object, photographed the way a house brand photographs it, then dropped into eight built worlds.
End of hall 03
Product
Hall 04 · Retouch · Re-shoot · Proof · 6 works
Left is the photograph a shop owner takes on their own counter. Right is the same object, same day, after us.
End of hall 04
Before / after
The part clients keep asking about
Send one product and one sentence. The series comes back consistent, in a week, ready for the feed.
Hall 05 · Film · Reel · Product motion · 10 works
Films, teasers and product clips. Sound on.
End of hall 05
Motion
Hall 06 · Series · Documentary staging · 5 works
An animal wears an international brand in the middle of an ordinary Yerevan day, and not one person in frame reacts.
End of hall 06
Nobody looks up
Hall 07 · Series · City · Stills · 15 works
The documentary series the film was cut from. Ordinary streets, one impossible thing in each of them.
End of hall 07
Yerevan
Your brand,
built.
Send one product and one sentence about the world it belongs in. You get a campaign back: stills and motion, consistent across every frame.
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