Brief
You send the product, the goal and where the work will run. Before anything is generated, we reply with a short written concept so you know exactly what you are buying.
Latest [34]
[ play ]001Gucci MarmontFilm, Tiger cub
[ play ]002Rolex Land-DwellerFilm, Caravan- Archive34works, ten brands,
one hand 
[ view ]003Chanel No. 5Still, Halo
[ play ]004Gucci JackieFilm, Monolith
[ play ]005Gucci HorsebitFilm, Palomino
[ view ]006Gucci HorsebitStill, Horse
[ play ]007Gucci JackieFilm, Desert ants- Delivery
- 9:16
- 4:5
- 16:9
- 4K
- Sound
[ play ]008Jack Daniel'sFilm, Barrel race
[ play ]009Gucci OphidiaFilm, Python
[ play ]010Jack Daniel'sFilm, Raven- ■
[ play ]011Coca-ColaFilm, Husky sled
[ view ]012Gucci JackieStill, Giant bag pool
[ view ]013Gucci MarmontStill, Tiger cub
[ view ]014Rolex SubmarinerStill, Drained pool
[ view ]015Gucci HorsebitStill, Corridor- 40.1792° N
44.4991° EYerevan, studio 
[ view ]016Gucci HorsebitStill, Spiral stair
[ view ]017Gucci OphidiaStill, Python
[ view ]018Nike ACGStill, Giant puffer
[ view ]019Gucci JackieStill, Desert ants
[ view ]020Nike ACGStill, Ice caveEvery frame is checked against the real product.
Rule 01
[ view ]021AbsolutStill, On her back
[ view ]022Coca-ColaStill, Concert
[ view ]023Cartier LoveStill, Bracelet
[ view ]024Van Cleef & ArpelsStill, Alhambra
[ view ]025Gucci JackieStill, Monolith
[ view ]026Gucci MarmontStill, Chain
[ view ]027LeicaStill, Camera eye
[ view ]028LeicaStill, Light table
[ view ]029Gucci JackieStill, Trunk
[ view ]030Gucci OphidiaStill, Curtain gap
[ view ]031Rolex Land-DwellerStill, Hand shadow
[ view ]032Nike WindrunnerStill, Headlights
[ view ]033Gucci OphidiaStill, Terracotta
[ view ]034Jack Daniel'sStill, Raven- Your productStart
a brief↗
Concept work for demonstration. Brands shown belong to their owners, no affiliation.
Reel
Seven films,
one cut
The studio reel runs 43 seconds with sound. Every scene was directed, generated and edited in house.
Selected
frames
01 / 08
Scroll
Eight frames, one standard. Each one started as a sentence and ended as a photograph that was never taken.
The next frame is your product.
[ start a brief ]Service(s)
[ 04 ]Campaign photography without the studio day. We design the concept, the cast, the set and the light, generate in high resolution, retouch by hand and upscale to the size you need. One hero frame, or a set of frames that clearly belong together.
- Hero frame
- Matching set
- Crops for 4:5 and 9:16
- Upscaled to 4K
Short films built on one real action: a living subject, a product that keeps its exact shape, and a camera path planned in 3D before anything is generated. Sound is designed together with the picture, not added at the end.
- One action per film
- Camera planned in 3D
- Product checked frame by frame
- Sound designed
Vertical edits with designed typography, transitions and sound, cut for Instagram, TikTok and Shorts. Delivered as finished 9:16 files, with the cover frame chosen, ready to publish.
- 9:16 finished files
- Designed type and transitions
- Sound and rhythm
- Cover frame
A single visual world for a launch or a season: the idea, the palette, the cast, the locations, and a set of frames and films that belong together. Useful when a brand needs a look it can keep using.
- Idea and palette
- Cast and locations
- Frames and films
- A look you can reuse
How it
is made
[ 05 steps ]Day 0
Concept and key frame
One idea per piece: cast, location, light, camera. We build the key frame first and show it to you, so the direction is agreed on a single image, not a description.
Direction
For films we plan the camera path in 3D: height, speed, lens, the moment the product reads. Movement is designed, not left to chance.
Generate and finish
We generate, select and retouch frame by frame. Shape, label and hardware of the product are checked against your images; anything that drifts is rebuilt, not hidden.
Delivery
Final files in the formats you need: 9:16, 4:5, 16:9. Stills up to 4K, films with sound, plus the written concept so the idea can be reused.
Direct
the shot
[ interactive ]Lens
Move
Go to
Grade
The studio sits in Yerevan and works for brands everywhere. Spin the globe, change the lens (the subject keeps its size while the world bends around it: a dolly zoom) and grade the picture. Camera moves like these are planned in 3D before a single frame is generated. Brand names are concepts for demonstration.
You send,
we deliver
[ brief ]What we need from you
- Product imagesClean packshots from several angles, as large as you have them. They are the ground truth for shape, colour and material.
- Brand rulesLogo files, colours, tone of voice, and anything we must never change.
- Goal and channelWhere it runs (Instagram, web, ads, store screens) and what it should make a person do.
- ReferencesThree to five examples you like and one you do not. Taste is faster to share than to describe.
- Details that stay exactLabel text, hardware, proportions. We lock these in every frame.
- Timing and approverThe deadline, and the one person who signs off.
What you get
- Finished files9:16, 4:5 and 16:9, stills up to 4K, films and Reels with sound.
- A written conceptThe idea, cast, location and light on one page, before and after the work.
- A checked productShape, label and hardware verified against your images, frame by frame.
- Controlled revisionsThe number of rounds is agreed upfront; each round changes one thing so accepted parts stay as they are.
- One point of viewThe same hand from the idea to the last frame, in English, Russian or Armenian.
- A clear offer in writingScope, timing and usage terms confirmed before we begin.
What we doA selected approach
ICEGO is a studio where product photography meets AI direction. We plan the idea, build the frame, direct the motion and finish the film as one piece, so the brand sees a single point of view from concept to delivery.
Direct
Every piece starts as a decision: what the viewer should feel and which single product detail they must remember.
Generate
We use the strongest models for each job and judge the result as a photographer would, by the frame, not by the demo.
Finish
Retouch, grade, type and sound by hand, so the work looks made, not produced.
- Studio
- ICEGO
- Year
- 2026
- Base
- Yerevan, AM
- Languages
- EN / RU / HY
- [01]0Stills in the portfolio
- [02]0Films
- [03]0Brands explored
- [04]0Delivery formats
Clarity builds
the image
[ faq ]Campaign stills, product films and vertical Reels with designed motion graphics, plus brand worlds that tie them together. Each piece starts from a single idea for your product.
A short brief, packshots of the product from several angles, your logo and brand rules, a few references, and the channel where the work will run. We write back with the concept before we generate anything.
Vertical 9:16 for Reels and Stories, 4:5 for the feed, 16:9 for web and screens. Stills are delivered at high resolution, up to 4K, films with sound.
Every shot is built from your product images. We check shape, label and hardware frame by frame, and rebuild any frame that drifts instead of hiding the problem.
They are concepts for demonstration: we use well-known products to show the level of control over shape, material and light. For your project we work only with your product, your assets and your rules.
We agree the number of rounds before we start, and each round changes one thing at a time, so the parts you already accepted stay as they are.
It depends on the length and the number of shots. A single still and a thirty-second film are different jobs, so we confirm the timing in writing before we begin.
The price follows the format, the length and the number of shots. Send a short brief and we reply with a concept and a written offer, so you see the idea and the scope together.
English, Russian and Armenian, for the brief, the copy on screen and the final delivery.
Say hello
[ inquiry ]Send a few lines about what you want to make. We reply with a concept.