[ Studio ]
About ICEGO
ICEGO is a creative studio in Yerevan where product photography meets AI direction. We plan the idea, build the frame, direct the motion and finish the work as one piece, so a brand sees a single point of view from concept to delivery.
- [A]
Direct
Every piece starts as a decision: what the viewer should feel and which single product detail they must remember.
- [B]
Generate
We use the strongest models for each job and judge the result as a photographer would, by the frame, not by the demo.
- [C]
Finish
Retouch, grade, type and sound by hand, so the work looks made, not produced.
- 34works in the portfolio
- 9films
- 25stills
- 10brands explored
Facts
- Studio
- ICEGO
- Base
- Yerevan, Armenia
- Year
- 2026
- Languages
- English, Russian, Armenian
- Work
- AI product photography, product films, motion graphics, branding, web design
- Founder
- Garnik, founder and creative director
How we work, honestly
We work AI-assisted and human-directed: people direct, select and finish every frame.
The famous brands in the portfolio are concepts for demonstration. They show our control of shape, material and light. For your project we work only with your product, your assets and your rules.
We do not take real-person likeness or deepfake work.
We send a written concept before anything is generated, and we confirm scope and timing in writing.
How it is made
[ 5 steps ]- 01Day 0
Brief
You send the product, the goal and where the work will run. Before anything is generated, we reply with a short written concept so you know exactly what you are buying.
- 02You approve
Concept and key frame
One idea per piece: cast, location, light, camera. We build the key frame first and show it to you, so the direction is agreed on a single image, not a description.
- 033D previz
Direction
For films we plan the camera path in 3D: height, speed, lens, the moment the product reads. Movement is designed, not left to chance.
- 04Product check
Generate and finish
We generate, select and retouch frame by frame. Shape, label and hardware of the product are checked against your images; anything that drifts is rebuilt, not hidden.
- 05Files + concept
Delivery
Final files in the formats you need: 9:16, 4:5, 16:9. Stills up to 4K, films with sound, plus the written concept so the idea can be reused.
[ Contact ]
Send the brief
A few lines are enough: the product, the goal and where the work will run. We reply with a written concept before anything is generated.
hello@icegostudio.com →Instagram @icego.studio