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Yerevan, Armenia
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[ 05 / 06 ] Service — Identity and direction

Branding and brand worlds

Brand identity and visual worlds: a wordmark and logo, a palette, a type system, a graphic language and a set of branded frames and motion, so a young brand looks like itself from the first post to the last.

  • Yerevan, AM
  • EN / RU / HY
  • Concept for demonstration
Gucci Jackie bag on desert sand above a line of ants, still from the film (concept for demonstration)
Cartier Love bracelets on a wrist against a red wall while a second hand adjusts one with a screwdriver, jewellery still (concept for demonstration)
Woman drinking from a Coca-Cola bottle in front of a red crowd, campaign still (concept for demonstration)

What you get

[ 04 ]
  1. [01]

    Wordmark and logo

    A mark built to hold up small on a phone and large on a wall, with rules for how it sits on images.

  2. [02]

    Palette and type

    A restrained palette and a type system chosen for the brand's voice and tested across screens.

  3. [03]

    Graphic language

    Layouts, patterns and motion rules, so every new post or page looks like it belongs.

  4. [04]

    Applied frames and motion

    Branded stills, templates and short films that show the identity working, not only the logo on white.

Who it is for

How it is made

[ 5 steps ]
  1. 01

    Brief

    You send the product, the goal and where the work will run. Before anything is generated, we reply with a short written concept so you know exactly what you are buying.

    Day 0
  2. 02

    Concept and key frame

    One idea per piece: cast, location, light, camera. We build the key frame first and show it to you, so the direction is agreed on a single image, not a description.

    You approve
  3. 03

    Direction

    For films we plan the camera path in 3D: height, speed, lens, the moment the product reads. Movement is designed, not left to chance.

    3D previz
  4. 04

    Generate and finish

    We generate, select and retouch frame by frame. Shape, label and hardware of the product are checked against your images; anything that drifts is rebuilt, not hidden.

    Product check
  5. 05

    Delivery

    Final files in the formats you need: 9:16, 4:5, 16:9. Stills up to 4K, films with sound, plus the written concept so the idea can be reused.

    Files + concept

Selected work

[ All work ]
  1. Cartier Love bracelets on a wrist against a red wall while a second hand adjusts one with a screwdriver, jewellery still (concept for demonstration)[ view case ]005Cartier Love, Van Cleef & Arpels AlhambraStills, Red wall
  2. Woman with a gold ring halo around her head holding a Chanel No. 5 bottle on a navy background (concept for demonstration)[ view case ]004Chanel No. 5Still, Halo

Questions

[ 03 ]
[01]Do you do logo-only projects?

Our focus is the whole visual world: identity together with the images, motion and site that use it. Logo-only work is possible but is not our headline.

[02]What is a brand world?

A single visual world for a launch or a season: the idea, the palette, the cast, the locations, and a set of frames and films that belong together.

[03]Do you build the website too?

Yes. Identity, imagery and the website can be done by one studio, so the look stays consistent.

Related services

[ All services ]

[ Contact ]

Send the brief

A few lines are enough: the product, the goal and where the work will run. We reply with a written concept before anything is generated.

hello@icegostudio.com →

Instagram @icego.studio