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Work / Case 006

Outdoor gear film: Avalanche

[ Nike ACG — Concept for demonstration ]

Snowboarder in a burgundy jacket carving below a rolling avalanche cloud, still from the Nike ACG concept film (concept for demonstration)

A 22-second vertical concept film for an outdoor brand: a rider keeps ahead of a rolling avalanche. The 3D previz was used as the camera and motion reference for the generated shots, then the film was cut with designed type and sound. The brand is used only to show control of motion and material.

Type
Vertical film with sound, 22 s
Status
Concept for demonstration
Year
2026

What we did

[ 03 ]
  1. [01]

    Camera path and rider movement planned in a Blender previz, then used as the reference for generation.

  2. [02]

    Rider and jacket kept consistent from shot to shot; the weak shots were regenerated.

  3. [03]

    Edited fast around the pine whips and the hut hit, with kinetic type, a closing card and designed sound.

Man in a bright blue puffer jacket lying in snow, seen from above, outdoor-gear campaign still (concept for demonstration)
Blue puffer jacket seen through the opening of an ice cave above dark water, product still (concept for demonstration)

[ Contact ]

Send the brief

A few lines are enough: the product, the goal and where the work will run. We reply with a written concept before anything is generated.

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